August 23, 2017

Advertorials

What exactly is an advertorial?

 Think of an advertorial as a combination of editorial and advertising content, presented in the form of a news or feature story. The format and length of the article give the appearance to the reader that they are reading an editorial piece, rather than a paid advertisement and lends more credibility to the piece.

An advertorial is an effective way to showcase a product or service while at the same time providing readers with an in-depth, inside look at the company and what makes the product or service unique. By enticing a potential customer with an interesting story, the seller can feature the product to plant the seed of a potential buy.

What makes advertorials work so well?

 One of the reasons advertorials work is that people often disregard printed ads, similar to the way online readers ignore “banner ads.” Advertorials catch a reader’s attention in the same way that articles do in a newspaper. People reading these types of publication are looking for things to read, and often skim over ads. Just as the advertorial is effective in print, it is also effective online and can often provide valuable backlinks to your website.

When writing your advertorial, keep these tips in mind:

  • Use attention grabbing headlines.
  • Include action and dialog in your story. Include quotes and testimonials that endorse or praise the product, service, or company.
  • Your advertorial should be less than 800 words and contain a beginning, middle, and an end.
  • Include one or more photos with a caption.
  • Include contact information, such as a website or email addresses at the end of the advertorial and refrain from adding pricing information.

The best way to learn how to write an advertorial is to read a few.  Here are some samples: